Cali Life Co. Blog
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The Lifetime Warranty Story: Why Cali Life Co. Replaces Frames for Life TL;DR: The Cali Life Co. lifetime warranty was not invented by a marketing team. It came from a single customer service email asking if a hinge could be repaired. The founder said yes, free, and made the policy permanent o... View Post
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Gift Guide: Sunglasses for Surfers (Tested in Salt Water) — Cali Life Co. TL;DR: Surfers wreck sunglasses faster than almost anyone. Salt spray, wax, hot decks, sandy hands, and the occasional dunk. The right pair for a surfer is light, polarized, UV400, and ideally floats. Brown or amber lens... View Post
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Redwood Silhouette Tee: A Tribute to California's Tallest Trees (Cali Life Co.) TL;DR: The Cali Life Co. redwood silhouette tee was designed in San Diego as a tribute to the coast redwood, the tallest tree species on earth. The tallest documented coast redwood reaches 380.3 feet. The species c... View Post
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